Greenlight

Greenlight is a banking and investing app for kids and teens that shines a light on the world of money for families and empowers parents to raise financially-smart kids. Working brand side for the first time allowed me to focus on finding ways to push the brand as well as maintain consistency across all deliverables. As Digital Designer, I rebuilt the email design system using a modular approach to reflect the updated brand identity and allow for ease of use for creative team members to build layouts quickly and efficiently. Being on the Acquisition and Customer Relationship Management Teams also allowed me to focus on banner layout creation, programming and the concepting of various ad hoc requests for in-app design content.